Waste less, save more

Binning £60 of food a month?

What’s in my Fridge · a quick read

Food waste isn’t a moral failing — it’s a forgetting problem. And forgetting is expensive: the average UK household throws away a meaningful chunk of its grocery bill every month.

Where the money actually goes

Most wasted food was perfectly good when it went in — it just got forgotten, hidden at the back, or bought twice. Fix the forgetting and you fix most of the cost.

Three habits, one app

It comes down to three small habits the app makes effortless: scan what you buy so it’s logged, track freshness so nothing’s a surprise, and cook what’s going off first. Eat well, waste less, keep the cash.

Cook what you already paid for

Every idea is built from what’s in, leaning on what’s about to turn — so you’re cooking food you’ve already bought instead of binning it and buying more. It’s free to start, no card needed.

Related: Stop forgetting food and Track your fridge in one photo.